News/Views

Thoughts, news, ideas and innovations.

Brand strategy Content marketing Evaluation PR Search Social media News
Getting newsjacking right for your brand 13/09/2021
Four reasons why you need to include case studies within your content marketing strategy 07/09/2021
Social media advertising: When and how to use it 04/09/2021
Online bathroom retailer Victoria Plum showers Brand8 PR with success 02/09/2021
Blogging neon text vector design template. Blog neon logo, light banner design element colorful modern design trend, night bright advertising, bright sign. Vector illustration Six steps to make your business’s blog a success 25/08/2021
Male hands with laptop Download Brand8 PR’s new content marketing whitepaper: “Why brands should think bigger than the humble blog” 13/08/2021
Creating relationships with the media – it doesn’t have to be complicated 03/08/2021
Man holding dislike icon. Social media concept Controlling the trolls: When and how to engage with disgruntled customers on social media 09/07/2021
ROI Return On Investment written on dices on blue background The value of PR: how to demonstrate campaign ROI 15/06/2021
Magnifying glass on pink background. Top view. Flat lay. Copy space. Minimal creative concept. Search concept What is semantic search and why is it important when creating content? 06/06/2021
Person on phone looking at social media What are the benefits of LinkedIn advertising? 20/05/2021
Digital Media Information Medium News Concept How to create a successful media relations strategy 20/04/2021
Woman holding smartphone using mobile application for instagram on the screen. Why should Instagram Stories be part of your social media strategy? 22/03/2021
Video shooting with camera Why should video be in your B2B content marketing strategy? 19/03/2021
PLP logo Parklane Plowden Chambers appoints Brand8 PR for three-year brief 22/02/2021
Social media marketing, viral mms isometric What are the best times to post on social media in 2021? 22/02/2021
People at top of mountain Four key takeaways from SEO Outreach Summit 22/02/2021
Content clusters: What are they and why are they important to your strategy? 12/02/2021
Brand8 PR hired by £150m global pest control and hygiene technology leader 11/02/2021
Bright and ambitious PR account executive wanted! 18/01/2021
Google SMITH: What does the latest algorithm mean for content creation and search? 15/01/2021
Three lessons learnt from B2B Marketing Expo 2020 25/11/2020
Show and tell: How to maximise the impact of your B2B thought leadership PR campaigns 20/11/2020
Chalkboard with scheme of football game. Team play and strategy Four boxes to tick when it comes to curating a competitive content strategy 18/08/2020
Marketing robots The Marketing Robot Revolution 06/07/2020
Vinyl player How Tim’s Twitter Listening Party has created a social music community 04/06/2020
“Don’t you wonder sometimes / ‘Bout sound and vision?” The voice search revolution 17/03/2020
The rise of social commerce 05/03/2020
Why brands should embrace influencer marketing 05/02/2020
Are you listening? Why podcasting should be in your digital strategy 24/01/2020
Brand8 PR’s 2020 predictions 18/12/2019
The importance of video content 10/12/2019
Google BERT: What impact will the latest algorithm release have on content creation and search queries? 15/11/2019
What’s the most important part of a social post? The image, the copy, or is it something more? 16/10/2019
Fake News Social media companies and the fight against fake news 02/10/2019
2020 vision Has your company got 2020 vision? Seven tests for your corporate narrative for the future 25/09/2019
Five benefits of social listening 02/09/2019
The Athletic: Is the future of content behind a paywall? 07/08/2019
Mandem like Twitter: How social media helped a 15-year-old become Glastonbury’s headline act 04/07/2019
And now our watch has ended: The end of Game of Thrones and its legacy 21/05/2019
Pyramids How taking inspiration from the Egyptians can help boost your content’s competitiveness 03/05/2019
How football is using social media to engage and interact with fans 28/02/2019
Industrial develpor Chancerygate Industrial developer Chancerygate appoints Brand8 PR 04/02/2019
Working with social media influencers 01/02/2019
Eight questions to ask when creating a style guide 16/01/2019
close up newspapers folded and stacked background on the table How to write effectively for the media 14/12/2018
Video camera taking live video streaming at people working background The possibilities of social video 04/12/2018
Public Roasting: should brands call out their marketplace rivals? 20/11/2018
The power of PR: seven steps to consider when planning an effective campaign 06/11/2018
Changing of the guard: Amazon SEO topples Google SEO in importance to brands 17/10/2018
Google+ is dead: A perfunctory eulogy 12/10/2018
The seven most effective types of content 26/09/2018
Sewtec Automation managing director Mark Cook Brand8 is automatic choice for robotics specialist Sewtec 07/09/2018
The state of social media this week 10/08/2018
Back to Basics: Social Media Strategy 20/07/2018
How to humanise your B2B brand 11/06/2018
Paragon and Bond Davidson merger Building reputations: advising Paragon and Bond Davidson on £22m merger 24/05/2018
Whey Aye! It’s a big new business win for Brand8 PR 21/05/2018
Newsjacking: what it is and how you can use it for successful campaigns 03/05/2018
Rob Smith, Brand8 PR managing director Brand8 PR appointed by national building consultancy Paragon 28/02/2018
What is clickbait content? Clickbait content: How long will we keep getting suckered in? 27/02/2018
Bolster your content marketing strategy in 2018 01/02/2018
What do longer Google snippets mean for your website? 15/12/2017
social media evolution Social media is evolving: Are you ready for what 2018 will bring? 17/11/2017
How not to evaluate your PR 17/10/2017
Max Joy Sweco UK engineering consultancy Successfully launching engineering & design consultancy Sweco UK 07/09/2017
Influencer marketing: A changing landscape 10/08/2017
Differentiate B2B marketing How can you differentiate your B2B content marketing? 22/06/2017
Is a minute of video really worth 1.8 million words? 26/05/2017
Coca-Cola 2020 Does the 70 20 10 rule still apply to content excellence? 28/04/2017
Evaluation Evaluate to accumulate: Measuring success delivers success 24/03/2017
Quality always trumps quantity – but relevant content is key 13/03/2017
How thought and insight can let brands lead the way 02/03/2017
Overhead view of person working on laptop on a desk Debunking the myth: why content is more than blogs 17/02/2017
reputation management Think no publicity is bad publicity on social media? Think again 10/02/2017
Twitter icons in a speech bubble Thinking on your tweet: How much can you say in 140 characters? 05/02/2017
Historic painting of two hands almost touching Public relations and content marketing: A match made in heaven 18/01/2017
2017 silhouette amongst a sky background What’s in store for PR and content in 2017? 01/01/2017
Giant jigsaw pieces being pushed together Harnessing the hybrid: Why combining PR and content marketing is crucial 21/12/2016
A woman laughing behind a book Can funny = money? Why humour can set your brand apart 10/12/2016
An open book Are you sitting comfortably? Why all content must tell a story 30/11/2016
Man in dangerous thoughts The danger of tenuous brand marketing 19/11/2016
Social media Social media 101: Do I analyse this or that? 03/11/2016
Social media Social media 101: Why timing is everything 24/10/2016
social media Social media 101: Why different platforms need different approaches 13/10/2016
Big picture Always look at the big picture 01/10/2016
Planning Perfect planning prevents poor performance 21/09/2016
TOMRA Norway Norway’s TOMRA appoints Brand8 PR to global corporate brief 10/09/2016
PR content Why PR and content marketing are a powerful combination 02/09/2016
Reputation Why good brand management is vital to company reputation 20/08/2016
Garbutt + Elliott managing partner Russell Turner Brand8 PR adds accountancy firm Garbutt + Elliott to client roster 10/08/2016
Brand You can teach old brands new tricks 04/08/2016
Fingers lips Ashley Madison and the public shame of it all 15/07/2016
Northgate van UK’s largest van and commercial vehicle hire company Northgate appoints Brand8 PR 23/06/2016
Content king What is content marketing and why should I care? 31/05/2016
Reputation Why reputation management is even more important than you think 08/05/2016
Idea generation How to generate great ideas 15/04/2016
Content intelligence What is content intelligence and why is it so important? 27/02/2016
Content audience Audience comes first in content marketing 09/02/2016
Social media effectiveness Measuring social media effectiveness 15/01/2016
Micro content Micro-content: The art of less is more 02/01/2016
Content drawing on chalkboard 4 content marketing lessons for 2016 24/12/2015
Seasonal marketing How can I boost my Christmas marketing campaign? 07/12/2015
Black Friday Black Friday: Bargain central or PR nightmare? 20/11/2015
Search SEO PR Are PR agencies really search agencies in disguise? 11/10/2015
Critical brand Everyone’s a critic 13/09/2015
Brand me The rise of ‘brand me’ 30/08/2015
Lansinoh Global breastfeeding brand Lansinoh appoints Brand8 PR 07/08/2015
Truffle Pig Why we’re doing the Truffle Shuffle about Truffle Pig 25/06/2015
Future news One minute news…is it the future? 01/04/2015
Sanderson Weatherall National chartered surveyor Sanderson Weatherall appoints Brand8 PR 04/03/2015
convergence trend Convergence: It’s the future 06/01/2015
John Lewis advert Content marketing: Why John Lewis owns Christmas 19/12/2014
Aldi and Lidl logos Savvy shoppers and budget brands are here to stay 01/12/2014
Bird and flower Smart content for smartphone users 15/10/2014
Vine logo Public relations in six seconds 10/09/2014
Tractor Content marketing: plough your own furrow 13/08/2014
Le Tour de France Yorkshire Le Tour: Yorkshire’s perfect PR platform 10/07/2014
Social media day speech bubble Eight ways social media has changed the world 23/06/2014
YouTube logo The unstoppable rise of online video content 09/05/2014
Sovereign Health Care Employee We’re feeling good about Sovereign Health Care 20/03/2014
Evolving PR online strategy We want it all, and we want it now 03/03/2014
Xeros washing machine manufacturer Revolutionary washing machine manufacturer Xeros appoints Brand8 PR agency Leeds 30/01/2014
Coca Cola logo Coca Cola would like to teach the world to kill the press release 13/01/2014
Social media manager The rise and fall of the social media manager 25/11/2013
Educating Yorkshire school Educating Yorkshire; Educating Audiences 07/11/2013
Bupa Care Home Awards Bupa Care Home Awards rated ‘excellent’ 31/10/2013
Beauty products What a beauty PR account win! 04/09/2013
Boots These boots were made for printing 01/09/2013
LinkedIn logo LinkedIn gets down with the kids 22/08/2013
TOMRA Sorting Food International PR campaign for TOMRA Sorting Food 24/07/2013
Nuba Cocktails Raising a glass to Nuba Cocktails 11/07/2013
Bupa employees Launching the inaugural Bupa Care Home Awards 21/05/2013
Torque truck Talking logistics public relations for Torque 01/05/2013
Quartermile Edinburgh Record sales at Quartermile Edinburgh 24/04/2013
Avant Homes National homebuilder Avant Homes appoints Brand8 PR 17/04/2012
White Rose Shopping Centre Brand8 PR scoops a merit at Purple Apple awards 23/06/2011
Brand8 PR shopping channel Pavers launches world’s first 24-hour shoe shopping channel 06/06/2011