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Thoughts, news, ideas and innovations.
Google to sunset Universal analytics in 2023
Party on! Brand8 PR hired by £250m global celebrations group Amscan International
Why Twitter’s new podcast feature should be in your social and content strategy
Why Instagram’s new story feature will benefit your brand
Brand8 PR races ahead with £90m online retailer SportsShoes.com account win
Why you should use video as part of your LinkedIn strategy
Why should third parties play a role in your content marketing strategy
Getting newsjacking right for your brand
Four reasons why you need to include case studies within your content marketing strategy
Social media advertising: When and how to use it
Online bathroom retailer Victoria Plum showers Brand8 PR with success
Six steps to make your business’s blog a success
Download Brand8 PR’s new content marketing whitepaper: “Why brands should think bigger than the humble blog”
Creating relationships with the media – it doesn’t have to be complicated
Controlling the trolls: When and how to engage with disgruntled customers on social media
The value of PR: how to demonstrate campaign ROI
What is semantic search and why is it important when creating content?
What are the benefits of LinkedIn advertising?
How to create a successful media relations strategy
Why should Instagram Stories be part of your social media strategy?
Why should video be in your B2B content marketing strategy?
Parklane Plowden Chambers appoints Brand8 PR for three-year brief
What are the best times to post on social media in 2021?
Four key takeaways from SEO Outreach Summit
Content clusters: What are they and why are they important to your strategy?
Brand8 PR hired by £150m global pest control and hygiene technology leader
Bright and ambitious PR account executive wanted!
Google SMITH: What does the latest algorithm mean for content creation and search?
Three lessons learnt from B2B Marketing Expo 2020
Show and tell: How to maximise the impact of your B2B thought leadership PR campaigns
Four boxes to tick when it comes to curating a competitive content strategy
The Marketing Robot Revolution
How Tim’s Twitter Listening Party has created a social music community
“Don’t you wonder sometimes / ‘Bout sound and vision?” The voice search revolution
The rise of social commerce
Why brands should embrace influencer marketing
Are you listening? Why podcasting should be in your digital strategy
Brand8 PR’s 2020 predictions
Google BERT: What impact will the latest algorithm release have on content creation and search queries?
What’s the most important part of a social post? The image, the copy, or is it something more?
Social media companies and the fight against fake news
Has your company got 2020 vision? Seven tests for your corporate narrative for the future
Five benefits of social listening
The Athletic: Is the future of content behind a paywall?
Mandem like Twitter: How social media helped a 15-year-old become Glastonbury’s headline act
And now our watch has ended: The end of Game of Thrones and its legacy
How taking inspiration from the Egyptians can help boost your content’s competitiveness
How football is using social media to engage and interact with fans
Industrial developer Chancerygate appoints Brand8 PR
Working with social media influencers
Eight questions to ask when creating a style guide
How to write effectively for the media
The possibilities of social video
Public Roasting: should brands call out their marketplace rivals?
The power of PR: seven steps to consider when planning an effective campaign
Changing of the guard: Amazon SEO topples Google SEO in importance to brands
Google+ is dead: A perfunctory eulogy
The seven most effective types of content
Brand8 is automatic choice for robotics specialist Sewtec
The state of social media this week
Back to Basics: Social Media Strategy
How to humanise your B2B brand
Building reputations: advising Paragon and Bond Davidson on £22m merger
Whey Aye! It’s a big new business win for Brand8 PR
Newsjacking: what it is and how you can use it for successful campaigns
Brand8 PR appointed by national building consultancy Paragon
Clickbait content: How long will we keep getting suckered in?
Bolster your content marketing strategy in 2018
What do longer Google snippets mean for your website?
Social media is evolving: Are you ready for what 2018 will bring?
How not to evaluate your PR
Successfully launching engineering & design consultancy Sweco UK
Influencer marketing: A changing landscape
How can you differentiate your B2B content marketing?
Is a minute of video really worth 1.8 million words?
Does the 70 20 10 rule still apply to content excellence?
Evaluate to accumulate: Measuring success delivers success
Quality always trumps quantity – but relevant content is key
How thought and insight can let brands lead the way
Debunking the myth: why content is more than blogs
Think no publicity is bad publicity on social media? Think again
Thinking on your tweet: How much can you say in 140 characters?
Public relations and content marketing: A match made in heaven
What’s in store for PR and content in 2017?
Harnessing the hybrid: Why combining PR and content marketing is crucial
Can funny = money? Why humour can set your brand apart
Are you sitting comfortably? Why all content must tell a story
The danger of tenuous brand marketing
Social media 101: Do I analyse this or that?
Social media 101: Why timing is everything
Social media 101: Why different platforms need different approaches
Always look at the big picture
Perfect planning prevents poor performance
Norway’s TOMRA appoints Brand8 PR to global corporate brief
Why PR and content marketing are a powerful combination
Why good brand management is vital to company reputation
Brand8 PR adds accountancy firm Garbutt + Elliott to client roster
You can teach old brands new tricks
Ashley Madison and the public shame of it all
UK’s largest van and commercial vehicle hire company Northgate appoints Brand8 PR
What is content marketing and why should I care?
Why reputation management is even more important than you think
How to generate great ideas
What is content intelligence and why is it so important?
Audience comes first in content marketing
Measuring social media effectiveness
Micro-content: The art of less is more
4 content marketing lessons for 2016
How can I boost my Christmas marketing campaign?
Black Friday: Bargain central or PR nightmare?
Are PR agencies really search agencies in disguise?
Everyone’s a critic
The rise of ‘brand me’
Global breastfeeding brand Lansinoh appoints Brand8 PR
Why we’re doing the Truffle Shuffle about Truffle Pig
One minute news…is it the future?
National chartered surveyor Sanderson Weatherall appoints Brand8 PR
Convergence: It’s the future
Content marketing: Why John Lewis owns Christmas
Savvy shoppers and budget brands are here to stay
Smart content for smartphone users
Public relations in six seconds
Content marketing: plough your own furrow
Le Tour: Yorkshire’s perfect PR platform
Eight ways social media has changed the world
The unstoppable rise of online video content
We’re feeling good about Sovereign Health Care
We want it all, and we want it now
Revolutionary washing machine manufacturer Xeros appoints Brand8 PR agency Leeds
Coca Cola would like to teach the world to kill the press release
The rise and fall of the social media manager
Educating Yorkshire; Educating Audiences
Bupa Care Home Awards rated ‘excellent’
What a beauty PR account win!
These boots were made for printing
LinkedIn gets down with the kids
International PR campaign for TOMRA Sorting Food
Raising a glass to Nuba Cocktails
Launching the inaugural Bupa Care Home Awards
Talking logistics public relations for Torque
Record sales at Quartermile Edinburgh
National homebuilder Avant Homes appoints Brand8 PR
Brand8 PR scoops a merit at Purple Apple awards
Pavers launches world’s first 24-hour shoe shopping channel