News/Views

Thoughts, news, ideas and innovations.

 

Why brands should embrace influencer marketing 05/02/2020
Are you listening? Why podcasting should be in your digital strategy 24/01/2020
Brand8 PR’s 2020 predictions 18/12/2019
The importance of video content 10/12/2019
Christmas adverts 2019 – how does the new class stack up? 04/12/2019
Google BERT: What impact will the latest algorithm release have on content creation and search queries? 15/11/2019
What’s the most important part of a social post? The image, the copy, or is it something more? 16/10/2019
Fake News Social media companies and the fight against fake news 02/10/2019
2020 vision Has your company got 2020 vision? Seven tests for your corporate narrative for the future 25/09/2019
Five benefits of social listening 02/09/2019
The Athletic: Is the future of content behind a paywall? 07/08/2019
Mandem like Twitter: How social media helped a 15-year-old become Glastonbury’s headline act 04/07/2019
And now our watch has ended: The end of Game of Thrones and its legacy 21/05/2019
Pyramids How taking inspiration from the Egyptians can help boost your content’s competitiveness 03/05/2019
A good story to tell A good story to tell 25/04/2019
How football is using social media to engage and interact with fans 28/02/2019
Industrial develpor Chancerygate Industrial developer Chancerygate appoints Brand8 PR 04/02/2019
Working with social media influencers 01/02/2019
Eight questions to ask when creating a style guide 16/01/2019
close up newspapers folded and stacked background on the table How to write effectively for the media 14/12/2018
Video camera taking live video streaming at people working background The possibilities of social video 04/12/2018
Public Roasting: should brands call out their marketplace rivals? 20/11/2018
The power of PR: seven steps to consider when planning an effective campaign 06/11/2018
Changing of the guard: Amazon SEO topples Google SEO in importance to brands 17/10/2018
Google+ is dead: A perfunctory eulogy 12/10/2018
The seven most effective types of content 26/09/2018
Sewtec Automation managing director Mark Cook Brand8 is automatic choice for robotics specialist Sewtec 07/09/2018
The state of social media this week 10/08/2018
Back to Basics: Social Media Strategy 20/07/2018
How to humanise your B2B brand 11/06/2018
Paragon and Bond Davidson merger Building reputations: advising Paragon and Bond Davidson on £22m merger 24/05/2018
Whey Aye! It’s a big new business win for Brand8 PR 21/05/2018
Newsjacking: what it is and how you can use it for successful campaigns 03/05/2018
Rob Smith, Brand8 PR managing director Brand8 PR appointed by national building consultancy Paragon 28/02/2018
What is clickbait content? Clickbait content: How long will we keep getting suckered in? 27/02/2018
Bolster your content marketing strategy in 2018 01/02/2018
What do longer Google snippets mean for your website? 15/12/2017
social media evolution Social media is evolving: Are you ready for what 2018 will bring? 17/11/2017
How not to evaluate your PR 17/10/2017
Max Joy Sweco UK engineering consultancy Successfully launching engineering & design consultancy Sweco UK 07/09/2017
Influencer marketing: A changing landscape 10/08/2017
Differentiate B2B marketing How can you differentiate your B2B content marketing? 22/06/2017
Is a minute of video really worth 1.8 million words? 26/05/2017
Coca-Cola 2020 Does the 70 20 10 rule still apply to content excellence? 28/04/2017
Evaluation Evaluate to accumulate: Measuring success delivers success 24/03/2017
Quality always trumps quantity – but relevant content is key 13/03/2017
How thought and insight can let brands lead the way 02/03/2017
Overhead view of person working on laptop on a desk Debunking the myth: why content is more than blogs 17/02/2017
reputation management Think no publicity is bad publicity on social media? Think again 10/02/2017
Twitter icons in a speech bubble Thinking on your tweet: How much can you say in 140 characters? 05/02/2017
Historic painting of two hands almost touching Public relations and content marketing: A match made in heaven 18/01/2017
2017 silhouette amongst a sky background What’s in store for PR and content in 2017? 01/01/2017
Giant jigsaw pieces being pushed together Harnessing the hybrid: Why combining PR and content marketing is crucial 21/12/2016
A woman laughing behind a book Can funny = money? Why humour can set your brand apart 10/12/2016
An open book Are you sitting comfortably? Why all content must tell a story 30/11/2016
Man in dangerous thoughts The danger of tenuous brand marketing 19/11/2016
Social media Social media 101: Do I analyse this or that? 03/11/2016
Social media Social media 101: Why timing is everything 24/10/2016
social media Social media 101: Why different platforms need different approaches 13/10/2016
Big picture Always look at the big picture 01/10/2016
Planning Perfect planning prevents poor performance 21/09/2016
TOMRA Norway Norway’s TOMRA appoints Brand8 PR to global corporate brief 10/09/2016
PR content Why PR and content marketing are a powerful combination 02/09/2016
Reputation Why good brand management is vital to company reputation 20/08/2016
Garbutt + Elliott managing partner Russell Turner Brand8 PR adds accountancy firm Garbutt + Elliott to client roster 10/08/2016
Brand You can teach old brands new tricks 04/08/2016
Fingers lips Ashley Madison and the public shame of it all 15/07/2016
Search SEO 5 quick tips to make Google happy 24/06/2016
Northgate van UK’s largest van and commercial vehicle hire company Northgate appoints Brand8 PR 23/06/2016
Content king What is content marketing and why should I care? 31/05/2016
Reputation Why reputation management is even more important than you think 08/05/2016
Idea generation How to generate great ideas 15/04/2016
Content intelligence What is content intelligence and why is it so important? 27/02/2016
Content audience Audience comes first in content marketing 09/02/2016
Social media effectiveness Measuring social media effectiveness 15/01/2016
Micro content Micro-content: The art of less is more 02/01/2016
Content drawing on chalkboard 4 content marketing lessons for 2016 24/12/2015
Seasonal marketing How can I boost my Christmas marketing campaign? 07/12/2015
Black Friday Black Friday: Bargain central or PR nightmare? 20/11/2015
Search SEO PR Are PR agencies really search agencies in disguise? 11/10/2015
Critical brand Everyone’s a critic 13/09/2015
Brand me The rise of ‘brand me’ 30/08/2015
Lansinoh Global breastfeeding brand Lansinoh appoints Brand8 PR 07/08/2015
Truffle Pig Why we’re doing the Truffle Shuffle about Truffle Pig 25/06/2015
Future news One minute news…is it the future? 01/04/2015
Sanderson Weatherall National chartered surveyor Sanderson Weatherall appoints Brand8 PR 04/03/2015
convergence trend Convergence: It’s the future 06/01/2015
John Lewis advert Content marketing: Why John Lewis owns Christmas 19/12/2014
Aldi and Lidl logos Savvy shoppers and budget brands are here to stay 01/12/2014
Bird and flower Smart content for smartphone users 15/10/2014
Vine logo Public relations in six seconds 10/09/2014
Tractor Content marketing: plough your own furrow 13/08/2014
Le Tour de France Yorkshire Le Tour: Yorkshire’s perfect PR platform 10/07/2014
Social media day speech bubble Eight ways social media has changed the world 23/06/2014
YouTube logo The unstoppable rise of online video content 09/05/2014
Sovereign Health Care Employee We’re feeling good about Sovereign Health Care 20/03/2014
Evolving PR online strategy We want it all, and we want it now 03/03/2014
Xeros washing machine manufacturer Revolutionary washing machine manufacturer Xeros appoints Brand8 PR agency Leeds 30/01/2014
Coca Cola logo Coca Cola would like to teach the world to kill the press release 13/01/2014
Social media manager The rise and fall of the social media manager 25/11/2013
Educating Yorkshire school Educating Yorkshire; Educating Audiences 07/11/2013
Bupa Care Home Awards Bupa Care Home Awards rated ‘excellent’ 31/10/2013
Beauty products What a beauty PR account win! 04/09/2013
Boots These boots were made for printing 01/09/2013
LinkedIn logo LinkedIn gets down with the kids 22/08/2013
TOMRA Sorting Food International PR campaign for TOMRA Sorting Food 24/07/2013
Nuba Cocktails Raising a glass to Nuba Cocktails 11/07/2013
Bupa employees Launching the inaugural Bupa Care Home Awards 21/05/2013
Torque truck Talking logistics public relations for Torque 01/05/2013
Quartermile Edinburgh Record sales at Quartermile Edinburgh 24/04/2013
Avant Homes National homebuilder Avant Homes appoints Brand8 PR 17/04/2012
White Rose Shopping Centre Brand8 PR scoops a merit at Purple Apple awards 23/06/2011
Brand8 PR shopping channel Pavers launches world’s first 24-hour shoe shopping channel 06/06/2011

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