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News/Views
Thoughts, news, ideas and innovations.
Brand strategy
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Brand8 PR appointed by water and energy efficiency company Cenergist
04/05/2023
Instagram test new reels update to drive user engagement
02/04/2023
What is E-E-A-T and what does it mean for your business?
01/03/2023
Five top tips to create highly sharable content on your social channels in 2023
04/01/2023
What are the benefits of LinkedIn advertising?
20/09/2022
Six top tips to maximise your Instagram Reels performance
14/07/2022
Why Google’s testing of multiple featured snippets is good news for your business
22/06/2022
Google to sunset Universal analytics in 2023
24/03/2022
Party on! Brand8 PR hired by £250m global celebrations group Amscan International
21/03/2022
Why Twitter’s new podcast feature should be in your social and content strategy
17/03/2022
Why Instagram’s new story feature will benefit your brand
28/02/2022
Brand8 PR races ahead with £90m online retailer SportsShoes.com account win
17/01/2022
Why you should use video as part of your LinkedIn strategy
10/01/2022
Why should third parties play a role in your content marketing strategy
12/10/2021
Getting newsjacking right for your brand
13/09/2021
Four reasons why you need to include case studies within your content marketing strategy
07/09/2021
Social media advertising: When and how to use it
04/09/2021
Online bathroom retailer Victoria Plum showers Brand8 PR with success
02/09/2021
Six steps to make your business’s blog a success
25/08/2021
Download Brand8 PR’s new content marketing whitepaper: “Why brands should think bigger than the humble blog”
13/08/2021
Creating relationships with the media – it doesn’t have to be complicated
03/08/2021
Controlling the trolls: When and how to engage with disgruntled customers on social media
09/07/2021
The value of PR: how to demonstrate campaign ROI
15/06/2021
What is semantic search and why is it important when creating content?
06/06/2021
How to create a successful media relations strategy
20/04/2021
Why should Instagram Stories be part of your social media strategy?
22/03/2021
Why should video be in your B2B content marketing strategy?
19/03/2021
Parklane Plowden Chambers appoints Brand8 PR for three-year brief
22/02/2021
What are the best times to post on social media in 2021?
22/02/2021
Four key takeaways from SEO Outreach Summit
22/02/2021
Content clusters: What are they and why are they important to your strategy?
12/02/2021
Brand8 PR hired by £150m global pest control and hygiene technology leader
11/02/2021
Google SMITH: What does the latest algorithm mean for content creation and search?
15/01/2021
Three lessons learnt from B2B Marketing Expo 2020
25/11/2020
Show and tell: How to maximise the impact of your B2B thought leadership PR campaigns
20/11/2020
Four boxes to tick when it comes to curating a competitive content strategy
18/08/2020
The Marketing Robot Revolution
06/07/2020
How Tim’s Twitter Listening Party has created a social music community
04/06/2020
Newsjacking: what it is and how you can use it for successful campaigns
03/05/2020
“Don’t you wonder sometimes / ‘Bout sound and vision?” The voice search revolution
17/03/2020
The rise of social commerce
05/03/2020
Why brands should embrace influencer marketing
05/02/2020
Are you listening? Why podcasting should be in your digital strategy
24/01/2020
Brand8 PR’s 2020 predictions
18/12/2019
Google BERT: What impact will the latest algorithm release have on content creation and search queries?
15/11/2019
What’s the most important part of a social post? The image, the copy, or is it something more?
16/10/2019
Social media companies and the fight against fake news
02/10/2019
Has your company got 2020 vision? Seven tests for your corporate narrative for the future
25/09/2019
Five benefits of social listening
02/09/2019
The Athletic: Is the future of content behind a paywall?
07/08/2019
Mandem like Twitter: How social media helped a 15-year-old become Glastonbury’s headline act
04/07/2019
And now our watch has ended: The end of Game of Thrones and its legacy
21/05/2019
How taking inspiration from the Egyptians can help boost your content’s competitiveness
03/05/2019
How football is using social media to engage and interact with fans
28/02/2019
Industrial developer Chancerygate appoints Brand8 PR
04/02/2019
Working with social media influencers
01/02/2019
Eight questions to ask when creating a style guide
16/01/2019
How to write effectively for the media
14/12/2018
The possibilities of social video
04/12/2018
Public Roasting: should brands call out their marketplace rivals?
20/11/2018
The power of PR: seven steps to consider when planning an effective campaign
06/11/2018
Changing of the guard: Amazon SEO topples Google SEO in importance to brands
17/10/2018
Google+ is dead: A perfunctory eulogy
12/10/2018
The seven most effective types of content
26/09/2018
Brand8 is automatic choice for robotics specialist Sewtec
07/09/2018
The state of social media this week
10/08/2018
Back to Basics: Social Media Strategy
20/07/2018
How to humanise your B2B brand
11/06/2018
Building reputations: advising Paragon and Bond Davidson on £22m merger
24/05/2018
Whey Aye! It’s a big new business win for Brand8 PR
21/05/2018
Brand8 PR appointed by national building consultancy Paragon
28/02/2018
Clickbait content: How long will we keep getting suckered in?
27/02/2018
Bolster your content marketing strategy in 2018
01/02/2018
What do longer Google snippets mean for your website?
15/12/2017
Social media is evolving: Are you ready for what 2018 will bring?
17/11/2017
How not to evaluate your PR
17/10/2017
Successfully launching engineering & design consultancy Sweco UK
07/09/2017
Influencer marketing: A changing landscape
10/08/2017
How can you differentiate your B2B content marketing?
22/06/2017
Is a minute of video really worth 1.8 million words?
26/05/2017
Does the 70 20 10 rule still apply to content excellence?
28/04/2017
Evaluate to accumulate: Measuring success delivers success
24/03/2017
Quality always trumps quantity – but relevant content is key
13/03/2017
How thought and insight can let brands lead the way
02/03/2017
Debunking the myth: why content is more than blogs
17/02/2017
Think no publicity is bad publicity on social media? Think again
10/02/2017
Thinking on your tweet: How much can you say in 140 characters?
05/02/2017
Public relations and content marketing: A match made in heaven
18/01/2017
What’s in store for PR and content in 2017?
01/01/2017
Harnessing the hybrid: Why combining PR and content marketing is crucial
21/12/2016
Can funny = money? Why humour can set your brand apart
10/12/2016
Are you sitting comfortably? Why all content must tell a story
30/11/2016
The danger of tenuous brand marketing
19/11/2016
Social media 101: Do I analyse this or that?
03/11/2016
Social media 101: Why timing is everything
24/10/2016
Social media 101: Why different platforms need different approaches
13/10/2016
Always look at the big picture
01/10/2016
Perfect planning prevents poor performance
21/09/2016
Norway’s TOMRA appoints Brand8 PR to global corporate brief
10/09/2016
Why PR and content marketing are a powerful combination
02/09/2016
Why good brand management is vital to company reputation
20/08/2016
Brand8 PR adds accountancy firm Garbutt + Elliott to client roster
10/08/2016
You can teach old brands new tricks
04/08/2016
Ashley Madison and the public shame of it all
15/07/2016
UK’s largest van and commercial vehicle hire company Northgate appoints Brand8 PR
23/06/2016
What is content marketing and why should I care?
31/05/2016
Why reputation management is even more important than you think
08/05/2016
How to generate great ideas
15/04/2016
What is content intelligence and why is it so important?
27/02/2016
Audience comes first in content marketing
09/02/2016
Measuring social media effectiveness
15/01/2016
Micro-content: The art of less is more
02/01/2016
4 content marketing lessons for 2016
24/12/2015
How can I boost my Christmas marketing campaign?
07/12/2015
Black Friday: Bargain central or PR nightmare?
20/11/2015
Are PR agencies really search agencies in disguise?
11/10/2015
Everyone’s a critic
13/09/2015
The rise of ‘brand me’
30/08/2015
Global breastfeeding brand Lansinoh appoints Brand8 PR
07/08/2015
Why we’re doing the Truffle Shuffle about Truffle Pig
25/06/2015
One minute news…is it the future?
01/04/2015
National chartered surveyor Sanderson Weatherall appoints Brand8 PR
04/03/2015
Convergence: It’s the future
06/01/2015
Content marketing: Why John Lewis owns Christmas
19/12/2014
Savvy shoppers and budget brands are here to stay
01/12/2014
Smart content for smartphone users
15/10/2014
Public relations in six seconds
10/09/2014
Content marketing: plough your own furrow
13/08/2014
Le Tour: Yorkshire’s perfect PR platform
10/07/2014
Eight ways social media has changed the world
23/06/2014
The unstoppable rise of online video content
09/05/2014
We’re feeling good about Sovereign Health Care
20/03/2014
We want it all, and we want it now
03/03/2014
Revolutionary washing machine manufacturer Xeros appoints Brand8 PR agency Leeds
30/01/2014
Coca Cola would like to teach the world to kill the press release
13/01/2014
The rise and fall of the social media manager
25/11/2013
Educating Yorkshire; Educating Audiences
07/11/2013
Bupa Care Home Awards rated ‘excellent’
31/10/2013
What a beauty PR account win!
04/09/2013
These boots were made for printing
01/09/2013
LinkedIn gets down with the kids
22/08/2013
International PR campaign for TOMRA Sorting Food
24/07/2013
Raising a glass to Nuba Cocktails
11/07/2013
Launching the inaugural Bupa Care Home Awards
21/05/2013
Talking logistics public relations for Torque
01/05/2013
Record sales at Quartermile Edinburgh
24/04/2013
National homebuilder Avant Homes appoints Brand8 PR
17/04/2012
Brand8 PR scoops a merit at Purple Apple awards
23/06/2011
Pavers launches world’s first 24-hour shoe shopping channel
06/06/2011
