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Written by Josh Westerman
Educational resources supplier Findel has appointed Brand8 PR to provide ongoing corporate public relations consultancy.
Findel’s origins as an educational resources supplier can be traced back to 1817. Today, its brands and websites offer more than 32,000 products to educators and parents based in the UK and overseas with the business exporting to 130 countries.
The company has also launched an expert primary educator-backed online lesson planning and delivery resource.
Called EuHu, which is pronounced ‘yoo-hoo’ and is short for Educator Hub, all the content on the free-to-use and subscription-based platform has been created by 14 teachers regarded as experts in their fields.
Headquartered in Hyde, Greater Manchester, Findel also has a distribution centre and offices in Nottingham and employs around 300 people.
The company is backed by Leeds-headquartered private equity firm Endless, which supported a management buy-out in April 2021.
Brand8 PR also advises another Endless investment, global celebrations group Wonder.
Commenting on the appointment, Findel chief executive, Chris Mahady, said: “Brand8 PR has an excellent track record of successfully providing corporate PR consultancy across a range of sectors.
“We first worked with the agency on the communications around our rebrand. Since then, we have expanded our remit with them to advise on communications across our stakeholder value proposition.”
Brand8 PR managing director, Rob Smith, said: “Findel has been a purpose-led business for more than 200 years and remains dedicated to ensuring it supports educators worldwide to meet the needs of children.
“Through a combination of great products and services such as EuHu, outstanding customer care and ongoing innovation, Findel remains at the forefront of its markets.
“Our brief sees us working closely with the senior management team to further raise awareness of the company’s truly distinct culture and capabilities.”