We do this by combining the disciplines of brand strategy, public relations, content marketing, social media and SEO, executing robust tactics across traditional, digital and social media channels.
Our approach sees us consider how best to utilise content as a primary communications channel to manage reputation and influence outcomes, rather than the production of content to simply appease a search engine.
Through Evalu8, we also understand and measure the links between traditional media coverage, content published on owned media, social media amplification and the combined impact this has on search. Ultimately, we seek to generate and measure leads, enquiries and the resulting revenues this generates.
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