Written by Rob Smith
We will handle all UK media relations across traditional, digital and social media channels for Lansinoh’s breastfeeding products along with its Earth Friendly Baby organic bathtime range and mOmma toddler feeding brand.
Our team will implement a robust PR strategy to raise the national profile of all three brands to increase consumer awareness and demand. Growing membership to Lansinoh’s new pregnancy and parenting club ‘The Happy Tummy Club’ will also be a focus alongside working closely with Lansinoh’s in-house health care practitioner to engage with target audiences, and highlight the support offered to breastfeeding mums.
Lansinoh senior brand manager, Lottie Haigh, said “This year has seen the nationwide launch of several of our most innovative products to date therefore it was imperative that we spread the message about our new range both professionally and meaningfully.
“We were impressed during the tender process with Brand8’s open minded attitude, creative energy and process driven approach to PR. The team is absolutely focussed on delivering our PR objectives and it’s exciting to work with an agency with such enthusiasm and commitment.”
Lansinoh was founded in the USA in 1984 by a breastfeeding mother of two. Its goal was to offer breastfeeding women a safe and effective alternative to the highly cosmetic products that were available for nipple soreness, one of the major reasons for failing to establish a successful breastfeeding relationship.
The brand’s UK headquarters is based in Hosrforth, Leeds with a team of 25 staff working in sales, marketing, product development, design and heath care support. The business has a global turnover of £77m.
Brand8 PR associate director, Paula Toole, said: “With over 30 years’ experience Lansinoh combines real-life experience with scientific knowledge to create a range of products that support parents during some of the most emotional and rewarding times of their lives.
“We are really excited to have the opportunity to work alongside such an influential brand and we are confident that we can help to further strengthen Lansinoh’s position as one of the leading breastfeeding brands in the UK.”