Written by Rob Smith
International premium online running shoes, running clothing and outdoor gear retailer SportsShoes.com has appointed Brand8 PR following a competitive pitch process.
We are providing Shipley-based SportsShoes.com with public relations, content, social media and search consultancy in relation to its corporate, business-to-business and trade audiences.
Last year, SportsShoes.com announced an annual increase in sales of 37 per cent to a record £92.2m and its EBITDA before non-recurring costs rose 118 per cent to £12.2m during the same period.
Established in 1982, SportShoes.com offers customers more than 17,000 products from 150 global running and outdoor brands. From a running perspective these include Asics, Nike, Adidas, Hoka and New Balance whilst in terms of outdoor they include Haglöfs, Mammut and Rab.
SportsShoes.com managing director, Brett Bannister, said: “We appointed Brand8 PR due to the agency’s strong corporate communications credentials and successful experience of working with online retailers.
“We have ambitious national and international growth plans for our business, so it was essential for us to find a partner able to support us in achieving both our commercial and ESG objectives. The Brand8 PR team have already shown their capability and we look forward to further developing our relationship with them.”
SportShoes.com often secures exclusive product launches and sells its products to customers located throughout the UK and the rest of the world. Last November, the company appointed former CEO of Asics EMEA, Alistair Cameron, as non-executive director to help drive further growth.
Brand8 PR managing director, Rob Smith, commented: “SportsShoes.com is a highly successful, purpose-led business. From its commitment to sustainability to the nationwide running and community initiatives it supports and delivers, it is a retailer with a distinct difference.
“Brett and his senior management team have a clear vision of where they want to take the business and we are excited to have the opportunity to play our part in helping them deliver it.”