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Written by Rob Smith
We’re celebrating after a PR campaign we conducted for the White Rose Shopping Centre in Leeds scooped a coveted merit at this year’s Purple Apple awards, which showcase exceptional standards of innovation, delivery and performance in shopping centre marketing.
We bagged the merit in the community relations category for the centre’s ‘Young Fashion Designer of the Year’ competition, an annual fashion design contest open to young people across West Yorkshire.
The BCSC Purple Apple Marketing Awards are the only awards which recognise and reward effective shopping centre marketing within the UK shopping centre sector, so we’re delighted our campaign scooped one.