Social media is effective in elevating brand identity and digital presence, due to its ability to reach a wide variety of engaged audiences.
Our team of social media experts has a wealth of knowledge in setting and implementing social media strategies in line with your business’s goals. We create social content that is consistent, insightful and relevant to the target audience.
We believe social media plays an important role in supporting digital marketing and PR efforts. This link between the channels, enhanced further with unique supporting graphics, is what makes a valuable user experience.
To assess performance, we’ll audit your existing channels and, along with new page set up, identify any gaps or opportunities for social growth which will boost post engagement and drive traffic to your website. We will then set an organic social media strategy, designed to support overall business goals, and create tailored visual graphics to support social media posts, elevating engagement.
As part of social marketing services, we monitor effectiveness of post formats, tone of voice and techniques, updating our strategy to ensure the best possible communication is being achieved on each channel.
By using social media advertising tools on Facebook, Instagram, LinkedIn, YouTube, Twitter and Pinterest, we’re able to bring the brand to the consciousness of a new group of prospective customers. This widens the potential reach of posts and gains quality engagement beyond existing followers. Importantly, social media advertising can fast-track growth of key objectives, including brand awareness, website traffic and direct enquiries, all while supporting organic activity and giving you return on investment.
At our social media agency in Leeds, we create social media campaigns and strategies to achieve target KPIs with a clear activity roadmap. Our approach is to identify key audiences through targeting metrics. These include location, demographics, skills, interests, education and job experience, as well as further audience types such as website retargeting. Then, using A/B testing on the ad copy, graphic and video content, we’ll determine which type of paid social content resonates with your audience the most.
Your social media pages act as another shop front, with customers and clients turning to these channels to engage with the brand and learn more about what it is you do. It’s for this reason that customer service plays an important role in your social media management strategy.
Providing efficient community management and customer service on social media will improve customer retention and engagement rates, and will help with reputation management. On top of this, listening and engaging with interactions and trends can inform the social strategy, understanding customer sentiment and what makes them tick.
At Brand8 PR, we’re a social media marketing agency in Leeds that can support you on building brand awareness and achieving your goals. Get in touch with us today to learn more about our social media services.