Social media

Social media

Social media is effective in elevating brand identity and digital presence, due to its ability to reach a wide variety of engaged audiences.

Our team of social media experts has a wealth of knowledge in setting and implementing social media strategies in line with your business’s goals, and creating social content that is consistent, insightful and relevant to the target audience.

Building brand affinity through your social channels

We believe social media plays an important role in supporting content marketing and PR efforts. This link between the channels, enhanced further with unique supporting graphics, is what makes a valuable user experience.

To assess performance, we’ll audit your existing channels and, along with new page set up, identify any gaps or opportunities for social growth which will boost post engagement and drive traffic to your website.  We will then set an organic social media strategy, designed to support overall business goals, and create tailored visual graphics to support social media posts, elevating engagement.

We continuously monitor effectiveness of post formats, tone of voice and techniques, updating our strategy to ensure the best possible communication is being achieved on each channel.

Social media advertising

By using social media advertising tools on Facebook, LinkedIn, YouTube, Twitter, Pinterest and Instagram, we’re able to bring the brand to the consciousness of a new group of prospective customers, widening the potential reach of posts and gaining quality engagement beyond existing followers. Importantly, social media advertising can fast-track growth of key objectives, including brand awareness, website traffic and direct enquiries, all while supporting organic activity.

We create social strategies to achieve target KPIs with a clear activity roadmap. Our approach is to identify key audiences through targeting metrics, such as location, demographics, skills, interests, education and job experience, as well as further audience types such as website retargeting. Then, using A/B testing on the ad copy, graphic and video content, we’ll determine which type of social content resonates with your audience the most.

 

Social media case studies