Chancerygate is the UK’s largest multi-unit industrial property developer and asset manager, specialising in urban logistics and industrial warehousing.
As part of its ongoing digital strategy, Chancerygate was looking for a quick way to increase the visibility of specified developments rapidly, increasing the potential of letting enquiries.
In order to increase awareness and enquiries for two key developments, we implemented a paid social media strategy on LinkedIn that used engaging video content and succinct ad copy which would capture the target audience’s attention in seconds.
We implemented geo-targeted LinkedIn advertising aimed at individuals from relevant businesses within target industry sectors, as well as lookalike and retargeting audiences. This approach saw details of the two schemes grow exponentially over four weeks, without the need for a large advertising budget.
Over a four-week period, the two LinkedIn ad campaigns delivered: