Content marketing

Content marketing

Content enables you to get your voice heard by the right people, at the right time. Across written, visual and audio mediums, creating high-quality content is your way of standing out from the crowd and help you meet your business goals.

We’re a content marketing agency that has extensive experience in developing strategies which help boost your brand awareness within target markets and get your name in front of your intended audience.  Not only that, but our content marketing strategies also integrate with your wider digital marketing strategy to deliver on your overall objectives.

Engage, inspire, educate

We create content which not only increases visibility and rankings, but also drives conversations and conversions. But at the core, we put the wants and needs of the reader.

To curate great content which a resonates within its intended audience, we find out exactly what they’re talking about or interested in. We’ll work closely with you to determine industry specific themes, topics, angles and case studies which will interest and engage your target reader. Then, we’ll undertake non-branded keyword research to make sure your content can be found in search engines.

We use a blend of content types to effectively create a content strategy which returns results on an on-going basis.

 

Useful, helpful evergreen content that target audiences are searching for

o  Drives traffic from non-brand search

Regular engaging relevant content demonstrating brand benefits

o  Boosts awareness & engagement

Large scale ‘go big’ moments designed to generate mass awareness, supported with digital PR

o  Delivers authority, awareness & engagement

 

 

 

A visual approach to content

We understand that content is engaged with and digested differently by different people in the digital era. During the ideation process, we identify opportunities to create visual assets to enhance your content and ensure your audience and potential customers engages with it. We ensure all of our visual content becomes an integral part of your social media marketing strategy.

A tone which suits your brand

Any content we create has to be an extension of your brand’s vision and values. We’ll work with you to develop a tone of voice which best represents your brand and portrays the message you want to get across.

Our team is also well-versed in developing tone of voice documents to allow businesses to establish that all-important consistency across multiple stakeholders and spokespeople.

 

 

Positioning you as an industry thought leader

To stand out from the crowd, you need to position yourself as the leading voice. Showcasing your expertise to your intended audience can be the difference a prospect choosing you or the competition.

Our approach to thought-leadership content allows your business to position itself as the leading voice within your sector. We can help you share comments, opinion and guidance on industry topics to show your audience why you are the business of choice.

 

Boosting non-branded visibility through content

All the content we create is fully optimised with non-brand keywords relevant to your business, and we adhere to best practices to craft engaging meta data which will grab a reader’s or viewer’s attention.

In short, we produce high-quality content which reads well and delivers results within SERPs.

 

If you’re looking for an experienced content agency in Leeds to help create and implement content marketing campaigns catered to all elements of the customer journeys, get in touch today.

 

Content marketing case studies