Brand strategy

Brand strategy

Your brand has the potential to be one of your business’s most powerful assets.

By defining the specific qualities that make your brand distinct and refining them even further, you can develop a brand strategy that will provide your business with a competitive advantage.

At Brand8 PR, our brand codification process allows us to do all the hard work for you. Our team will embed itself within your business, assess your current brand positioning and engage directly with the people who make your business tick. We then distil the insights we discover to deliver enhanced brand equity and power up internal and external PR and marketing communications activity

Our approach to brand strategy

We utilise a brand strategy process that enables us to rapidly gain insight, deliver a profound appraisal of a brand and develop campaigns that are focused on achieving commercial objectives. By doing so, we can determine your brand essence and the core characteristics that define your brand, before using this to inform the other elements of your brand strategy.

Once your brand essence is in place, we focus on internal factors such as your brand vision, values and mission, and external factors such as your brand’s value proposition. Our process also explores the emotional elements of your brand, determining how it makes its staff and customers look and feel, as well as the rational aspects such as the words, imagery and symbols that should be associated with your business.

Ultimately, our strategic approach to creating a brand strategy for your business enables us to enhance the value of your business by building brand equity through a variety of integrated PR, content marketing, social media and SEO techniques.

Brand strategy

Once your brand essence is in place, we focus on internal factors such as your brand vision, values and mission, and external factors such as your brand’s value proposition. Our process also explores the emotional elements of your brand, determining how it makes its staff and customers look and feel, as well as the rational aspects such as the words, imagery and symbols that should be associated with your business.

Ultimately, our strategic approach to creating a brand strategy for your business enables us to enhance the value of your business by building brand equity through a variety of integrated PR, content marketing, social media and SEO techniques.

 

 

Brand strategy case studies