Brand building for Avant Homes


Many residential developers are dismissive of the power of brand within the sector, but Avant Homes understood how brand building would provide it with a clear competitive advantage.

Brand8 PR was tasked with codifying the Avant Homes brand so it could be used to further enhance the business’s internal and external marketing and communications activity.



Working closely with Avant Homes’ chief executive and the business’s other agency partners, Brand8 PR undertook activity to distil the brand and define its key elements. This involved a structured discovery and development process, looking at the context provided by the wider high value consumer products market as well as examining the competitor set in the housebuilding sector.



  • A defined and distinct brand essence of ‘challenge convention’ and a brand positioning line of ‘Dare to Be Different’ which has been trademarked by Avant Homes
  • Provision of a vision, mission and values for the company which are used to help shape internal and external marketing and communications activity
  • The client has seen increased branded search over time proving that focusing on developing a distinct brand within the housebuilding sector is helping generate enquiries
  • Avant Homes has featured in The Sunday Times Top Track 250 which comprises Britain’s leading mid-market private companies for three consecutive years





Avant Homes