Evalu8 is our proprietary evaluation system, which provides clients with clear metrics regarding the value and effectiveness of our integrated approach to PR, content marketing, social and search.

The system enables us to understand and measure the links between traditional media coverage, content published on owned-media, social media amplification and the combined impact this has on search.

The results and data obtained through Evalu8 help us determine actionable insights to shape future activity. This ensures a constantly evolving evaluation and reporting process, which tracks the true return on investment of PR and content activity.



Evaluate to accumulate: Measuring success delivers success

One of the age-old questions posed to PR professionals is, quite simply, does PR work? Much of this is down to the difficulty in tracking the influence and impact of…

Social media effectiveness

Measuring social media effectiveness

Ask almost any business whether social media is worthwhile and they will immediately say yes – Facebook, Twitter, LinkedIn and a smorgasbord of other platforms all help to get eyes…

Content intelligence

What is content intelligence and why is it so important?

Content marketing is not only an established term in the marketing industry, but an established – and proven – practice. Brands know that in order to get more eyes on…

2017 silhouette amongst a sky background

What’s in store for PR and content in 2017?

With a new year comes new opportunities, new ways of thinking and new ways of working, and in the digital landscape there are generally more developments than anywhere. The world…

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