By defining the specific qualities that make your brand distinct and refining them even further, you can develop a brand strategy that will provide your business with a competitive advantage.

At Brand8 PR, our brand codification process allows us to do all the hard work for you. Our team will embed itself within your business, assess your current brand positioning and engage directly with the people who make your business tick. We then distil the insights we discover to deliver enhanced brand equity and power up internal and external PR and marketing communications activity

Our approach to brand strategy

We utilise a brand strategy process that enables us to rapidly gain insight, deliver a profound appraisal of a brand and develop campaigns that are focused on achieving commercial objectives. By doing so, we can determine your brand essence and the core characteristics that define your brand, before using this to inform the other elements of your brand strategy.

Once your brand essence is in place, we focus on internal factors such as your brand vision, values and mission, and external factors such as your brand’s value proposition. Our process also explores the emotional elements of your brand, determining how it makes its staff and customers look and feel, as well as the rational aspects such as the words, imagery and symbols that should be associated with your business.

Ultimately, our strategic approach to creating a brand strategy for your business enables us to enhance the value of your business by building brand equity through a variety of integrated PR, content marketing, social media and SEO techniques.

Once your brand essence is in place, we focus on internal factors such as your brand vision, values and mission, and external factors such as your brand’s value proposition. Our process also explores the emotional elements of your brand, determining how it makes its staff and customers look and feel, as well as the rational aspects such as the words, imagery and symbols that should be associated with your business.

Ultimately, our strategic approach to creating a brand strategy for your business enables us to enhance the value of your business by building brand equity through a variety of integrated PR, content marketing, social media and SEO techniques.

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By delivering PR campaigns that showcase your company’s capabilities, achievements and expertise, your brand will benefit from greater awareness, attract customers and enhance relationships with key stakeholders

Our team has a wealth of experience in corporate communications, media relations, trade and technical PR, and issues and crisis management all of which can be combined to improve your business’s reputation and communicate the benefits it can bring to its customers.

Corporate communications

Growing businesses are full of success stories and your corporate communications strategy is key to ensuring the right people hear about these successes at the right times and through the most effective channels.

From launching a new product to detailing the success of a recent client project or announcing your business’s latest senior appointment, our team of corporate communications specialists are highly adept at creating engaging press releases, case studies statements and announcements to demonstrate your success.

Media relations

The media can play a crucial role in helping you communicate your message to your target audience. Our extensive media relations experience means we know exactly how to pitch your story to a journalist to maximise media coverage, as well as being able to manage any inbound media enquiries concerning your business.

We all recognise that things don’t always go to plan and when that is the case, and a crisis communications strategy needs to be put in place. We can quickly establish how to manage your message and its distribution to minimise the impact on your brand’s reputation.

Newsjacking

The ever-evolving nature of 24-hour news means developments affecting your industry and your business emerge all the time. Our close monitoring of the news agenda allows us to be the eyes and ears of your business, helping to identify opportunities to comment on breaking news in a way which reflects well on your business and its spokespeople. By taking this approach, we have secured countless pieces of online national media coverage for our clients, as well as live TV and radio appearances.

Thought leadership

The expertise held by the people within your business can often be the difference between you and your closest competitor. By devising a PR strategy with thought leadership at its core, we can help your business share expert advice, valued opinion, and detailed technical guidance to show exactly why yours is the business your prospects need to be working with.

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To ensure your brand cuts through the noise in consumer markets, implementing a robust PR action plan as part of your wider marketing strategy is a must.

At Brand8 PR, we’re well versed in developing integrated consumer PR strategies to help boost brand awareness. From product launches and influencer marketing to events and feature opportunities, our approach ensures any activity creates demand for your brand or product.

Media relations

Media relations activity is crucial in telling your story to the right people and giving your brand and services credibility. The media landscape is constantly evolving so having a strategy at the outset is key.

Our consumer PR team is highly experienced in creating effective and results-driven media relations strategy that enhance our clients’ reputation, building their brand and generating growth. Whether it’s product or service placement, feature-led content or newsjacking, we’ll get your brand seen and heard in the places you need it to be.

Insight-led consumer PR activity

Consumer data can help drive the news agenda to create highly impactful PR campaigns. Insights, trends and statistics can generate great PR opportunities that are highly topical and relevant to your brand.

We can work with you to explore data to understand where the opportunities are to create news, explore topics and themes and report on sector trends which can be transformed into informative and newsworthy digital PR, content marketing and social media activity.

Events and experiential

Bringing your brand, services or product to life through events or experiential activity can really give you the competitive edge when it comes to raising your profile and reaching your target customers.

We can help you get the most out of your activity with highly creative ideas that cut through the noise, delivering live brand engagement to capture and delight your audience and grab the headlines.

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Social media is effective in elevating brand identity and digital presence, due to its ability to reach a wide variety of engaged audiences.

Our team of social media experts has a wealth of knowledge in setting and implementing social media strategies in line with your business’s goals. We create social content that is consistent, insightful and relevant to the target audience.

Building brand affinity through your social channels

We believe social media plays an important role in supporting digital marketing and PR efforts. This link between the channels, enhanced further with unique supporting graphics, is what makes a valuable user experience.

To assess performance, we’ll audit your existing channels and, along with new page set up, identify any gaps or opportunities for social growth which will boost post engagement and drive traffic to your website.  We will then set an organic social media strategy, designed to support overall business goals, and create tailored visual graphics to support social media posts, elevating engagement.

As part of social marketing services, we monitor effectiveness of post formats, tone of voice and techniques, updating our strategy to ensure the best possible communication is being achieved on each channel.

Social media advertising

By using social media advertising tools on Facebook, Instagram, LinkedIn, YouTube, Twitter and Pinterest, we’re able to bring the brand to the consciousness of a new group of prospective customers. This widens the potential reach of posts and gains quality engagement beyond existing followers. Importantly, social media advertising can fast-track growth of key objectives, including brand awareness, website traffic and direct enquiries, all while supporting organic activity and giving you return on investment.

At our social media agency in Leeds, we create social media campaigns and strategies to achieve target KPIs with a clear activity roadmap. Our approach is to identify key audiences through targeting metrics. These include location, demographics, skills, interests, education and job experience, as well as further audience types such as website retargeting. Then, using A/B testing on the ad copy, graphic and video content, we’ll determine which type of paid social content resonates with your audience the most.

Community management on social media

Your social media pages act as another shop front, with customers and clients turning to these channels to engage with the brand and learn more about what it is you do. It’s for this reason that customer service plays an important role in your social media management strategy.

Providing efficient community management and customer service on social media will improve customer retention and engagement rates, and will help with reputation management. On top of this, listening and engaging with interactions and trends can inform the social strategy, understanding customer sentiment and what makes them tick.

At Brand8 PR, we’re a social media marketing agency in Leeds that can support you on building brand awareness and achieving your goals. Get in touch with us today to learn more about our social media services.

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Across written, visual and audio mediums, creating high-quality content is your way of standing out from the crowd and help you meet your business goals.

We’re a content marketing agency that has extensive experience in developing strategies which help boost your brand awareness within target markets and get your name in front of your intended audience.  Not only that, but our content marketing strategies also integrate with your wider digital marketing strategy to deliver on your overall objectives.

Engage, inspire, educate

We create content which not only increases visibility and rankings, but also drives conversations and conversions. But at the core, we put the wants and needs of the reader.

To curate great content which a resonates within its intended audience, we find out exactly what they’re talking about or interested in. We’ll work closely with you to determine industry specific themes, topics, angles and case studies which will interest and engage your target reader. Then, we’ll undertake non-branded keyword research to make sure your content can be found in search engines.

We use a blend of content types to effectively create a content strategy which returns results on an on-going basis.

A visual approach to content

We understand that content is engaged with and digested differently by different people in the digital era. During the ideation process, we identify opportunities to create visual assets to enhance your content and ensure your audience and potential customers engages with it. We ensure all of our visual content becomes an integral part of your social media marketing strategy.

A tone which suits your brand

Any content we create has to be an extension of your brand’s vision and values. We’ll work with you to develop a tone of voice which best represents your brand and portrays the message you want to get across.

Our team is also well-versed in developing tone of voice documents to allow businesses to establish that all-important consistency across multiple stakeholders and spokespeople.

Positioning you as an industry thought leader

To stand out from the crowd, you need to position yourself as the leading voice. Showcasing your expertise to your intended audience can be the difference a prospect choosing you or the competition.

Our approach to thought-leadership content allows your business to position itself as the leading voice within your sector. We can help you share comments, opinion and guidance on industry topics to show your audience why you are the business of choice.

Boosting non-branded visibility through content

All the content we create is fully optimised with non-brand keywords relevant to your business, and we adhere to best practices to craft engaging meta data which will grab a reader’s or viewer’s attention.

In short, we produce high-quality content which reads well and delivers results within increasingly AI-driven SERPs.

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Our team has extensive experience of securing branded mentions and creating content which will ensure your business is competitive in search engine rankings and drives non-branded organic search traffic through website optimisation.

Ensuring your content is optimised to perform

Before we create any online content, we undertake thorough non-branded keyword research to ensure any terms relating to your business are captured within the content we’re optimising.

We’ll liaise closely with you to agree on industry-specific non-branded terms ahead of our research, to allow us to find those specific key terms, words and phrases your audience is searching for.

Our approach to SEO also includes adhering to best practices and guidance for optimising the meta data on your webpages. We create meta titles and descriptions which will give you that competitive edge within the search engine result pages (SERPs), and ensure your page URLs are succinct, direct and fully optimised, all with the goal of enhancing your organic search results.

Within your content, we’ll make sure that any headings are well optimised for key terms and that they’re tagged correctly to help increase your content’s visibility in the search rankings.

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We recognise that PR evaluation is far from a mere box ticking exercise, but rather, that it can be used to determine the success of any campaign and inform future PR strategies.

At Brand8 PR, we offer the unique combination of our very own proprietary PR evaluation system coupled with a firm grasp of data analytics. This means we can not only advise you on what a successful PR campaign should look like, but that we can also measure public relations effectiveness upon the completion of any campaign.

Ultimately, this ensures all stakeholders within your business can understand the most effective PR tactics, the impact they have had on your business, and how they may be refined in the future to further improve impact.

Evalu8: Our proprietary PR evaluation system

Evalu8 is our proprietary evaluation system, which enables us to provide you with clear metrics regarding the value and effectiveness of our integrated approach to PR, content marketing, social media and search. In short, it is this approach to measuring PR that allows us to show the impact any activity has had on your business.

The system enables us to understand and measure the links between traditional media coverage, content published on owned media channels, social media amplification and the impact on your brand’s search rankings.

The results and data obtained through Evalu8 help us determine actionable insights to shape future activity. This ensures a constantly evolving evaluation and reporting process, which tracks the true return on investment of PR and content marketing campaigns.

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