In the lead up to one of the biggest shopping events of the year, Black Friday, Brand8 PR was tasked with showcasing online bathroom and kitchen retailer Victoria Plum as a market leader and its array of discounted bathrooms products available.
With consumer expertise in product placement, Brand8 PR created a consumer-focused press release highlighting Victoria Plum’s products within the Black Friday sale and the maximum savings available.
The press release was packaged up with links to the top products and savings available as well as high-resolution lifestyle and cut-out imagery.
Brand8 PR targeted ecommerce, shopping and lifestyle journalists as well as journalists authoring the live Black Friday blogs for national publications. The press release was also targeted at the homes and interiors media for product placement within the Black Friday coverage of the publications.
Following the Black Friday media relations activity, Brand8 PR achieved: