Online retail PR

Online retail PR

The retail landscape is ever evolving, with the stratospheric rise of online retailers changing how and where we make purchases. 

But in this fiercely competitive marketplace, it’s imperative for online retailers to stand out from the crowd and make their name and product be seen and heard ahead of the rest. Not only that, it’s also important for online retailers to manage reputations and showcase authority within respective target sectors.

At Brand8 PR, our team is highly experienced in delivering an integrated approach to online retail PR for both consumer and corporate audiences. Whether it is bathrooms, party supplies or sporting equipment, we immerse ourselves within our online retail clients’ product specialisms to ensure all our activity delivers desired results.

Corporate online retail PR

For any online retailer, it’s vital to have a coherent and strategic approach to corporate PR. This will ensure your brand’s successes, business development plans and growth expansion goals are heard by the whole marketplace.

Our corporate PR experts can help you make announcements such as your latest financial results, a new brand partnership or a new appointment to your senior management team. Our goal is to help further build your brand’s reputation within the retail marketplace through strategic PR announcements.

Product placement

To promote your online retailer’s products, you need to showcase them to your target audience. Whether it’s through online or print media, getting your products out there is the best way to support your commercial objectives.

We work closely with our clients to identify the key products they wish promote, and source the right media outlets and the right opportunities for them to feature in. We have extensive knowledge in working with consumer, lifestyle and trade outlets to ensure your products are put in front exactly who you want them to be.

Profile raising and thought leadership activity

Your online retail business is built on the expertise of its people. We have a wealth of experience showcasing the very best of your team’s knowledge and industry acumen through undertaking profile raising and thought leadership activity.

Whether it’s comment and opinion features within relevant trade publications or newsjacking on the latest industry developments, we’ll liaise closely with your experts to ensure we’re commenting on relevant topics.

Sector experience