Showering online bathroom retailer Victoria Plum with national coverage for Black Friday

Situation

In the lead up to one of the biggest shopping events of the year, Black Friday, Brand8 PR was tasked with showcasing online bathroom and kitchen retailer Victoria Plum as a market leader and its array of discounted bathrooms products available.

Response

With consumer expertise in product placement, Brand8 PR created a consumer-focused press release highlighting Victoria Plum’s products within the Black Friday sale and the maximum savings available.

The press release was packaged up with links to the top products and savings available as well as high-resolution lifestyle and cut-out imagery.

Brand8 PR targeted ecommerce, shopping and lifestyle journalists as well as journalists authoring the live Black Friday blogs for national publications. The press release was also targeted at the homes and interiors media for product placement within the Black Friday coverage of the publications.

Results:

Following the Black Friday media relations activity, Brand8 PR achieved:

• Coverage in national media titles including The Daily Star, The Daily Mirror and The Daily Express, while also appearing in consumer homes and interiors media such as Real Homes
• Every piece of Black Friday coverage included backlinks to the Victoria Plum website
• An average domain authority of 86 for the online Black Friday coverage secured, with The Daily Mirror and The Daily Express offering the highest DA (94)
• Coverage included 873,061 opportunities to see