Putting Chancerygate high on the news agenda for industrial property

Situation

Chancerygate is the UK’s largest multi-unit industrial developer, investor and asset manager specialising in the  urban logistics and warehousing market.

To support the delivery of Chancerygate’s ongoing expansion strategy, Brand8 PR was tasked with operating its press office function to raise awareness of the company regionally and nationally.

Response

With expertise across residential, mixed-use and commercial property clients, Brand8 PR implemented a robust press office for Chancerygate which included media relations, comment and opinion opportunities, media interviews and speaking opportunities.

This approach has seen Chancerygate’s corporate and development news targeted towards local, regional and national property trade titles to generate consistently high levels of coverage. Plus, this has enhanced the developer’s spokespeople as industry experts across its main office locations for media opportunities beyond the standard press release.

Results

Results for 2021:

• More than 499 pieces of coverage secured with a growth in generated coverage of 64 per cent YOY
• 50 per cent of all coverage achieved appeared in local and regional media where Chancerygate build
• 32 per cent of the coverage secured appeared in national property trade media titles, including Property Week, Estates Gazette, CoStar and React News
• A total of 18 spokespeople featured in Chancerygate news across its London, Warrington, Birmingham and Bristol offices
• An average domain authority of 48 for the online coverage achieved
• 58 per cent of coverage secured came from news on site acquisitions and planning
• In 12 months, Chancerygate has been expertly quoted in 12 features in the national trade and regional media including Property Week, Logistics Manager and Insider Media