Victoria Plum is an online bathroom and kitchen retailer that has been at the forefront of online bathroom products buying for more than 20 years.
To support business objectives with existing, new and potential customers, Brand8 PR was tasked with promoting Victoria Plum’s products to increase brand awareness with its target consumer audiences.
With consumer expertise in securing product placement and expert comment, Brand8 PR implemented a strategy to highlight Victoria Plum’s best-selling and focused bathroom products.
We targeted homes and interiors journalists writing for consumer magazines, national newspaper supplements and online digital, lifestyle publications. Victoria Plum was positioned as a market leader in online bathroom retail and an expert on the latest trends, design solutions and interior style in the bathroom.
This approach has seen essential relationships with key journalists within tier one publications be established to competitively position Victoria Plum as a knowledgeable and consumer-focused retailer. We have consistent generated high levels of product placement coverage, including credited mentions of the brand and backlinks to the website.