Northgate Vehicle Hire is a FTSE 250 company with a turnover of £456.8m and the UK and Ireland’s largest van and commercial vehicle hire business. The company appointed Brand8 PR to provide integrated public relations and content marketing services to help deliver its strategic business development plan.
Using our experience in logistics PR and diverse range of services, we worked closely with company’s marketing team to devise and implement tactical campaigns across traditional, digital and social media focused on achieving Northgate’s commercial objectives.
This included the creation of an integrated PR, content and social media strategy and the launch of a new blog platform covering a range of industry and sector news and features.
A particular focus was also placed on achieving coverage on sector and trade titles, including construction, electrical and utilities.
Our integrated approach to logistics PR and content marketing resulted in an increase in organic traffic to the Northgate website and spikes in reach, impression and engagement across all social media platforms.
We achieved coverage in a variety of media outlets, including Fleet News, What Van and Commercial Fleet, and sector media including Utility Week, UK Construction Online, and Heating & Plumbing Monthly.
“Brand8 PR has a distinct approach to public relations which clearly differentiates the agency. They were an early adopter of content marketing and have intelligently integrated it into their media relations and social media offers.
“This provides us with an enhanced PR service which successfully raises awareness of Northgate’s proposition, further strengthens our reputation with target customers and improves our online visibility.
“In addition, the Brand8 PR team are straightforward to deal with, get things done and are commercially astute, making them an ideal agency partner.”