Norway-headquartered sustainable technology company TOMRA is the world leader in the design and manufacture of reverse vending machines (RVMs) for the automated collection of used beverage containers.
The company also provides solutions that enable the circular economy with advanced collection and sorting systems for food, recycling and mining using sensor-based sorting and grading technology.
TOMRA has around 105,000 installations in more than 100 markets worldwide, total revenues in excess of £1bn and employs more than 5,000 people.
TOMRA was a Brand8 PR client from 2009 until 2024. During that time, we provided corporate PR services ranging from advising the executive leadership team through to creating and leading a global PR agency network for TOMRA Recycling.
Our remit covered profile raising, public affairs, trade PR and event support across a number of international territories as well as producing search engine optimised blog content.
Over the course of the relationship, we devised and implemented activity for each of TOMRA’s four business streams to support the delivery of its Collection, Recycling, Food and Mining communications objectives.
Due to this, we worked closely with TOMRA’s brand and marketing teams based in Asker, Norway; Dublin, Ireland; Leuven, Belgium; and Hamburg and Mülheim-Kärlich, Germany.