Keeping TOMRA Sorting Recycling in the loop


TOMRA Sorting Recycling is the world’s leading designer and manufacturer of sensor-based waste sorting systems, with 25 different applications in use.

Over 4,400 TOMRA systems are currently operating in 40 countries. Brand8 PR was appointed as TOMRA Sorting Recycling’s lead agency to implement the business’s global manufacturing PR strategy in selected territory markets.


Brand8 PR established and managed a network of PR agencies in the UK, Spain, France, Poland, Argentina, Brazil and China. Territory-specific manufacturing PR activity is defined and implemented according to relevant recycling systems and applications appropriate to the needs of each country

Client results

TOMRA Sorting Recycling’s continued international expansion was underpinned by successful media relations activity, which augmented the sales process in new markets and protected the company’s market-leading position in established territories.

Brand8 PR now undertakes PR and content marketing activity at Group level and across the Food, Mining and Reverse Vending business streams, helping to further establish TOMRA as a thought leader and raise the organisation’s profile across the world.

TOMRA Sorting Recycling said:

“Brand8 PR consistently provided us with sound strategic advice and has the ability to understand and interpret complex technical information to enable our public relations activity to be effective across international markets.

“They have a refreshing understanding of the way traditional, digital and social media can be integrated with search to deliver results.

“As this approach is combined with strong project management skills, it made Brand8 PR the ideal lead agency for our international public relations campaigns.”