Situation
Law firm Gordons may be based in Yorkshire, but the firm’s client base spans the length and breadth of the UK. In a bid to continue to enhance this national profile and build further equity in the Gordons brand, Brand8 PR was tasked with shining the spotlight on its most powerful asset – the firm’s people.
Response
With expertise across numerous industries and sectors, Gordons’ people are well-placed to advise on the impact of a wide variety of breaking developments and changing legislation. As a result, we implemented an ‘always-on’ approach to newsjacking – effectively putting a Gordons spokesperson forward with comment or opinion whenever a relevant story breaks in a relevant industry.
The approach has not only seen Gordons’ partners and sector experts consistently quoted or interviewed by national media, but has also enhanced the firm’s credentials at the same time. This has allowed the firm to demonstrate just how valued and relevant its advice and expertise is to existing and prospective clients.
Results
In the last 18 months alone:
- Partner and retail expert, Andy Brian commented in The Guardian on Morrisons’ decision to reintroduce limits on purchases as the UK prepared for a possible second wave of Covid-19
- Mark Jones, partner and expert in food and drink, was quoted by the BBC, Guardian and Express following an announcement from Cadbury that it was to shrink the size of some popular chocolate bars
- Ryan Gracey, expert in technology law, featured across national media including the Telegraph, Independent, Express and Mirror following a ‘highly sophisticated” cyber-attack on easyJet
- Mary Walker, partner and employment law specialist, was quoted in the Daily Express responding to the increase in National Living Wage
- Mary Walker was also quoted in The Express and The Mirror, commenting on plans to change statutory sick pay in the wake of the coronavirus crisis
- Anjon Mallik, partner and expert in the construction sector, was quoted by The Telegraph on whether construction sites should stay open amid the current Covid-19 pandemic
- Richard Cressall, partner and commercial property specialist, was quoted in The Guardian reacting to the news that John Lewis was refusing to pay service charges to landlords in an effort to cut costs
