Planning ahead

Planning ahead

At Brand8 PR we know that having the right planning and processes in place is essential to maximise the success of PR and content campaigns.

Brand strategy

Our brand strategy process involves a profound appraisal of a brand, gains insight into markets and industries, and enables the delivery of targeted campaigns that build brand equity and achieve commercial objectives.

 

PR and content

Our PR and content marketing process is designed to be ever-evolving, focusing on the core themes of Generate, Create, Amplify and Evalu8.

By carefully analysing the performance of campaigns, we are able to feed new ideas back into the process and ensure all activity is strategically aimed at optimising your brand’s exposure.

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Generate

Devise and identify :

Brand strategy

Commercial objectives

Campaign objectives

Key messages

Target audiences

 

 

Create

Develop tactical activity:

News releases

Comment, opinion, analysis

Blogs and third party content

On-site optimised content

Video and imagery

Case studies

Independent research

 

 

Amplify

Implement tactical activity across:

Traditional, digital and social media

Simultaneously:

Gain third party endorsement

Link build

Enhance online visibility

Evalu8

Combine metrics to assess campaign success:

Media monitoring

Key message analysis

Content and website performance

Social media measurement

Search rankings

Leads and enquiries

Revenues

1. Generate

Devise and identify :

Brand strategy

Commercial objectives

Campaign objectives

Key messages

Target audiences

 

 

2. Create

Develop tactical activity:

News releases

Comment, opinion, analysis

Blogs and third party content

On-site optimised content

Video and imagery

Case studies

Independent research

 

 

3. Amplify

Implement tactical activity across:

Traditional, digital and social media

Simultaneously:

Gain third party endorsement

Link build

Enhance online visibility

4. Evalu8

Combine metrics to assess campaign success:

Media monitoring

Key message analysis

Content and website performance

Social media measurement

Search rankings

Leads and enquiries

Revenues

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