Devise and identify :
Brand strategy
Commercial objectives
Campaign objectives
Key messages
Target audiences
At Brand8 PR we know that having the right planning and processes in place is essential to maximise the success of PR, content, social and search campaigns.
Our brand strategy process involves a profound appraisal of a brand, gains insight into markets and industries, and enables the delivery of targeted campaigns that build brand equity and achieve commercial objectives.
Our PR, content, social and search process is designed to be ever-evolving, focusing on the core themes of Generate, Create, Amplify and Evalu8.
By carefully analysing the performance of campaigns, we are able to feed new ideas back into the process and ensure all activity is strategically aimed at optimising your brand’s exposure.
Devise and identify :
Brand strategy
Commercial objectives
Campaign objectives
Key messages
Target audiences
Develop tactical activity:
News releases
Comment, opinion, analysis
Blogs and third party content
On-site optimised content
Video and imagery
Case studies
Independent research
Social media posts and planner
Implement tactical activity across:
Traditional, digital and social media
Simultaneously:
Gain third party endorsement
Link build
Enhance online visibility
Combine metrics to assess campaign success:
Media monitoring
Key message analysis
Content and website performance
Social media measurement
Search rankings
Leads and enquiries
Revenues
Devise and identify :
Brand strategy
Commercial objectives
Campaign objectives
Key messages
Target audiences
Develop tactical activity:
News releases
Comment, opinion, analysis
Blogs and third party content
On-site optimised content
Video and imagery
Case studies
Independent research
Social media posts and planner
Implement tactical activity across:
Traditional, digital and social media
Simultaneously:
Gain third party endorsement
Link build
Enhance online visibility
Combine metrics to assess campaign success:
Media monitoring
Key message analysis
Content and website performance
Social media measurement
Search rankings
Leads and enquiries
Revenues