Our approach

We know that having the right planning and processes in place are essential to maximise the success of PR, content, social and search campaigns.

Brand strategy

We understand how brands work and have experience devising and delivering brand strategies. This enables us to deliver targeted campaigns that build brand equity and achieve commercial objectives.

PR, content, social and search

Our integrated PR, content, social and search process is designed to be ever-evolving, focusing on the core themes of Generate, Create, Amplify and Evalu8.

By carefully analysing the performance of campaigns, we are able to feed new ideas back into the process and ensure all activity is strategically aimed at optimising your brand’s exposure.

Generate

Devise and identify :

Brand strategy

Commercial objectives

Campaign objectives

Key messages

Target audiences

Create

Develop tactical activity:

News releases

Comment, opinion, analysis

Blogs and third party content

On-site optimised content

Video and imagery

Case studies

Independent research

Social media posts and planner

Amplify

Implement tactical activity across:

Traditional, digital and social media

Simultaneously:

Gain third party endorsement

Link build

Enhance online visibility

Evalu8

Combine metrics to assess campaign success:

Media monitoring

Key message analysis

Content and website performance

Social media measurement

Search rankings

Leads and enquiries

Revenues