Record sales continue at Quartermile, Edinburgh

Situation

Brand8 PR was appointed by Quartermile, Edinburgh, in 2010. The brief was to elevate the profile of the £750m development and encourage sales of its high specification apartments, commercial office space and retail units.

Response

Targeted national and regional media relations campaigns have seen positive coverage of the development secured in The Scotsman, The Herald, The Sunday Times, Mail on Sunday, The Guardian, Daily Express and on MSN UK.

Quartermile’s commercial and retail offer has also featured in influential trade media outlets including Property Week and Estates Gazette.

Client results

In 2016, Quartermile Developments announced a double record £80m turnover and pre-tax profits of almost £19m for its most recent financial year.

The success of the 2015 financial year was underpinned by a combination of consistent strong residential sales and Quartermile Developments securing Edinburgh’s two largest consecutive open market pre-lets for ten years with back-to-back deals within its £52m Quartermile 4 office building. These comprised 58,567 sq ft to FanDuel and 70,033 sq ft to Cirrus Logic.

Robust residential sales have continued throughout 2016 and into 2017 with Quartermile also announcing lettings to European coffee house Caffè Nero and Italian wine café Veeno at the end of last year.

Quartermile said:

“Brand8 PR has played a key role in the continued success of the Quartermile marketing campaign. At a time when being ahead of the game with a dynamic marketing strategy is key, their knowledge and advice is invaluable.

“Their impact on our drive to increase market awareness, on both a national and international level, has been significant and reflects their strength in the field of PR. The team is highly knowledgeable and professional and they clearly understand our business and our needs.”

Client

Quartermile
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