PR and content marketing for Garbutt + Elliott

 

Situation

Brand8 PR was appointed by Leeds and York-based accountancy firm Garbutt + Elliott to provide media relations, profile raising activity and strategic communications across a range of sectors and services.

To maximise awareness and increase lead generation online, Brand8 PR was also tasked with carrying out content marketing activity to supplement its professional services PR.

Response

Through integrated PR and content marketing activity, it has been possible to raise the profiles of key people within Garbutt + Elliott and establish them as thought leaders.

Brand8 PR’s activity has included creating sector-specific content around key opportunities and challenges, and services provided by Garbutt + Elliott, including tax, payroll, probate and wealth management, which is then published on the website and amplified via social media.

Activity has also included content generation focused around specific events and legislation, including the Budget and Autumn Statement.

All content is adapted in-house to be targeted at sector-specific media outlets to further increase coverage and help to raise awareness of both Garbutt + Elliott’s services and sectors.

 

Client results

Brand8 PR’s accountancy PR and professional services content marketing activity for Garbutt + Elliott has played a key role in driving traffic to the firm’s website and generating new enquiries.

From January 2016 to January 2017, there was a 100% increase in visitors to the G + E website and a 150% rise in organic traffic, with the blog platform being the most popular landing page on the entire site.

The agency’s regular analysis of website, PR, social and search performance continues to identify new opportunities for content within specific sectors to raise the profile of Garbutt + Elliott and its people.

Peta Bean, marketing and business development manager, Garbutt + Elliott, said:

“Brand8 PR is able to get to grips with the complexities of our firm’s services and sectors and create pertinent, engaging content that bridges us into new networks and audiences.

“The agency has outstanding professional services expertise, coupled with an innovative strategic approach to public relations and content marketing that is entirely commercially focused.

“The PR and content marketing activity carried out by Brand8 PR has helped to drive visitors to our website and increase both engagement and impressions across social media.

“This targeted approach and combination of accountancy PR and content has raised the profiles of members of the Garbutt + Elliott team and increase awareness and interest in our services.”

Client

Garbutt + Elliott
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