Structured approach benefits Steadmans

Situation

Steadmans is the leading UK manufacturer of building materials for the agricultural and steel building sectors. The company was acquired by the £2.5bn turnover building products supplier SIG plc in 2008, and has been a Brand8 PR client since 2009.

We are tasked with continually raising awareness of Steadmans and its products within the construction and agricultural sectors, supporting the sales process by generating leads and enquiries and positioning the company as an industry commentator and opinion former.

Response

Brand8 PR devises and implements campaigns ranging from product launches to promoting capital investment across the business.

We systematically source and communicate third party endorsement relating to successful projects which utilise Steadmans products and expertise. These range from whole building envelopes to refurbishments undertaken throughout the UK and Ireland.

In addition, we devise and implement content marketing activity for Steadmans, which has seen the business regularly provide advice on opportunities and challenges faced by its customers and the UK construction industry. This content has also been further utilised in key trade media outlets.

Client results

Steadmans now forms an integral part of SIG Building Solutions, which also incorporates United Roofing Products, Trimform and Advanced Cladding & Insulation.

The combined offer of the four businesses, and the continued awareness raising of Steadmans, is enabling SIG Building Solutions to expand further within existing markets and enter new ones, directly contributing to increased revenues.

Liam O’Hara, marketing director, SIG Building Solutions, said:

“We trust the team at Brand8 PR because of their ability to consistently deliver with both ideas and implementation.

“Our industry is highly competitive so it is important we remain at the forefront of market perception. The agency plays a significant role in helping us achieve that objective.”

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