Making the tills ring at White Rose Shopping Centre


Brand8 was appointed to create a retail PR campaign that would position the White Rose Shopping Centre as an exciting fashion-led destination, supporting its overall marketing strategy.


A series of retail PR events and competitions appealing to the centre’s key demographic were developed. These included the ‘Young Fashion Designer’ competition, the ‘New Face of White Rose’ and ‘The Ultimate Girls Night In’ – all initiatives that received positive responses from customers and increased awareness of the centre.

Client results

The Young Fashion Designer competition received a British Council of Shopping Centres Purple Apple merit and the centre’s spring/summer campaign, delivered by Brand8 PR, was its most recognised in six years.

Research showed that 53 per cent of consumers were aware of it – up from 41 per cent the previous year. Total conversions and average non-food spend were also up.

White Rose owner Land Securities, said:

“Brand8 PR consistently delivered tangible results for the White Rose Shopping Centre.

“The team created and implemented a series of innovative and creative retail PR campaigns, whilst also enhancing and delivering existing ones to ensure increased media coverage and consumer engagement.

“As well as delivering on the traditional retail PR front, they also demonstrated their ability to run and manage social media activity and create fashion-led editorial content for online outlets.”


Land Securities
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