Launching the world’s first PVR LCD TV for Cello

Situation

British LCD TV manufacturer Cello Electronics appointed Brand8 PR to deliver a public relations campaign that would raise awareness of Cello, establish the company as a manufacturer of affordable, leading edge LCD TVs to both retailers and consumers

Response

Brand8 PR undertook a media relations campaign that focused on securing product placement opportunities for Cello’s range of LCD TVs within consumer technology and consumer interest media.

In particular, the campaign featured Cello’s introduction of the world’s first PVR TV that recorded onto SD cards, providing the company with an immediate and unique point of difference.

Client results

Over 60 pieces of offline coverage were generated for Cello, with highlights including pieces in The Guardian, The Mirror, The Sunday Times, T3, The Times, Stuff, Zoo, Heat, Playboy, Home Cinema Choice, What Video, What Sattelite & Digital TV, Electronics Weekly and Sound, Vision and Install.

A large amount of positive online coverage was also generated and after being seeded on technology blog pocket-lint, news of the PVR TV quickly spread across the internet via Twitter with pieces appearing on numerous influential consumer-technology related websites and blogs.

Key online highlights included hits on whathifi.com, pocket-lint, engadget, AVreview, techradar and gadgetfever.

Brian Palmer, Cello’s managing director

“Brand8 PR impressed us with their demonstrable understanding of the technology sector and is one of the few agencies able to provide a fully integrated service that successfully combines online and traditional public relations disciplines.”

Client

Cello
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