Helping reinvent national housebuilder Avant Homes

Situation

In 2010, a new executive management team at top 20 UK housebuilder Avant Homes immediately set about reinventing and transforming the business after the financial crisis.

This led to the appointment of Brand8 PR to handle all aspects of residential property PR and actively manage the company’s reputation during a period of transformation, including its rebranding.

Response

We provided strategic and tactical public relations activity for the Group and its regional brands in Scotland, the North East, Yorkshire and the Midlands.

Brand8 PR utilised traditional, digital and social media to launch a new product range, support sales campaigns, shape Avant Homes’ corporate reputation and assist with strategic land acquisition. We also provided development-based event management and internal communications services.

Client results

Avant Homes has undergone a complete and thorough reinvention across all areas of the business. Brand8 PR helped reposition the business as a housebuilder with a genuinely different, compelling positioning and a highly desirable product range.

This reputation management activity was ultimately rewarded by the successful acquisition of Avant Homes by a consortium of investors in December 2014.

Following the launch of a new website in December 2015, Brand8 PR now undertakes content marketing activity for Avant Homes via the Avant Life platform; an industry-first lifestyle blog that collates contributions on a range of topics from brands, third parties and bloggers across the world.

Rob Slocombe, Avant Homes, said:

“Brand8 PR played an instrumental role in positively managing our reputation as we reinvented the business. The agency faced a complex situation, with effective communications campaigns required for a wide variety of different audiences.

“Brand8 PR successfully delivered these campaigns by combining clear strategic thinking with excellent, integrated tactical implementation. The agency continues to play a key role in achieving Avant Homes’ growth and development.”

Client

Avant Homes
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