Yorkshire law firm Gordons campaigning for social mobility

Situation

Gordons has been at the forefront of tackling social mobility issues in the legal sector through the introduction of a groundbreaking apprenticeship scheme.

Response

The firm asked Brand8 PR to approach Alan Milburn, the Government’s key adviser on this subject and chair of the Social Mobility and Child Poverty Commission, about holding a high-profile event in Leeds on how Yorkshire businesses could help improve social mobility. Brand8 PR was tasked with recruiting the keynote speaker, as well as handling pre and post-event media relations.

Client results

Over 50 senior Yorkshire business people attended, along with various media outlets, including the Yorkshire Post, Yorkshire Television and Telegraph & Argus, all of which reported the event.

Paul Ayre, Gordons managing partner, said:

Brand8 PR’s integrated approach to PR has proven itself to consistently deliver over time. The way they have managed our reputation and increased our profile has helped underpin our ongoing controlled growth strategy. Brand8 PR has a deep understanding of the firm which allows the agency to provide us with sound advice focused on enabling us to achieve our business objectives.

Client

Gordons
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