Generating food for thought with TOMRA Sorting Food

Situation

Brand8 PR has worked with global food sorting solutions provider TOMRA Sorting Food since 2012 to raise awareness internationally through food PR and content marketing activity.

Alongside the creation of stories focusing on business news including machine and industry application launches and exhibition attendance, we have implemented thought leadership activity.

By demonstrating the breadth of TOMRA’s knowledge through international food processing media relations, we have been able to position TOMRA as a thought leader in the industry.

Response

To deliver accurate and thought-provoking articles, we worked with members of TOMRA Sorting Food, from a range of organisational levels, to best understand local, regional and global trends, and to present potential solutions in an engaging way.

Through the use of thought leadership, we presented TOMRA not only as a manufacturer of world-leading food sorting solutions, but as an innovator committed to analysing global trends, food processing challenges and themes and matters of sustainability.

The topics we have explored include global yield optimisation, food safety, energy efficiency and the expected changes in food production in important regions.

Following the generation of the articles we have secured coverage in a selection of international publications through targeted food PR activity.

Björn Weyts, global marketing manager, TOMRA Sorting Food, said:

“Brand8 PR’s ability to understand a variety of technical subjects and express them to a global audience has consistently delivered positive results which helps position TOMRA as a thought leader and create the environment for customer interactions.

“By investigating the topics affecting the international food industry, Brand8 PR helps achieve a selection of our marcom objectives and strengthens TOMRA’s reputation as a thought leader.”

Client

Tomra
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