Building trend-led cosmetic brands for Badgequo

Situation

Brand8 PR was appointed by Badgequo to raise awareness and generate demand for its affordable make-up brands, Technic and Body Collection, which are available to purchase on the high street and online at lovethymakeup.com.

Response

Brand8 PR devised and implemented a national beauty PR campaign combining media relations with digital and social media activity, including identifying brand ambassadors and creating the Lovethymakeup content platform.

Client results

The campaign received widespread exposure in several target national media outlets, including Daily Mail Online, Look, Heat, Fabulous Magazine, Hello, The Sun and The Sunday Mirror.

The beauty PR campaign also resulted in product reviews in highly respected beauty blogs. Brand8 PR also built a strong community of social media followers and advocates, through regular engagement and promotion-led activity.

Kai Arter, Badgequo managing director, said:

“Brand8 PR has a great deal of knowledge and experience of both retail and beauty PR and the sectors themselves, which they utilised on our behalf.

“Their approach to public relations is both creative and effective, ensuring that the activity they carry out is always aligned with our business objectives. The agency’s integrated approach sets them apart from the competition and provides us with a service we truly value.”

Client

Badgequo
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